Value articulation A framework for the strategic management of intellectual property.

Value articulation A framework for the strategic management of intellectual property.

Detaylı Bibliyografya
Yayımlandı:California management review V. 55, 2-4 (2013).
Yazar: Conley, James G.
Materyal Türü: Makale
Dil:English
Konular:
Value engineering.
Intellectual property.
Marketing.
Strategic management.