Value articulation A framework for the strategic management of intellectual property.

Value articulation A framework for the strategic management of intellectual property.

Bibliografiska uppgifter
I publikationen:California management review V. 55, 2-4 (2013).
Huvudupphovsman: Conley, James G.
Materialtyp: Artikel
Språk:English
Ämnen:
Value engineering.
Intellectual property.
Marketing.
Strategic management.