Delwedd Flaen

Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Hair, Joseph F. (Awdur), Celsi, Mary Welfinbarger (Awdur), Ortinau, David J. (Awdur), Bush, Robert P. (Awdur)
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New York, NY McGraw-Hill/Irwin [2013]
Rhifyn:Third edition.
Pynciau:
Marketing research.