Essentials of marketing research
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...
| Главные авторы: | , , , |
|---|---|
| Формат: | |
| Язык: | English |
| Опубликовано: |
New York, NY
McGraw-Hill/Irwin
[2013]
|
| Редактирование: | Third edition. |
| Предметы: |