A case study exploring the McDonald's redesign towards an upgraded fast food experience

A case study exploring the McDonald's redesign towards an upgraded fast food experience

ABSTRACT Since McDonald?s Philippines? 30thanniversarylast 2011, the company has been establishing new grounds to its overall design. Through a series of store renovations and newly-opened branches, it is aiming to portray a fresher, more comfortable and more modern McDonald?s experience for its cus...

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Bibliographic Details
Main Author: Lorredo, Jasmine Francesca G. (Author)
Other Authors: Faustino, Johanna Victoria Acab (adviser.)
Format: Thesis
Language:English
Subjects:
Fast food restaurants > Philippines > Case studies.
MacDonalds > Philippines (Greenhills, Makati) > Case studies.