Rakuten's CEO on humanizing e-commerce.

Detalhes bibliográficos
Publicado no:	Harvard Business Review V. 91, 1-12 (2013).
Autor principal:	Hiroshi, Mikitani
Formato:	Artigo
Idioma:	English
Assuntos:	Chief executive officers. Management styles. Strategic management. Electronic commerce. Retailing industry. Customer relations. Business models.