Rakuten's CEO on humanizing e-commerce.

Dettagli Bibliografici
Pubblicato in:	Harvard Business Review V. 91, 1-12 (2013).
Autore principale:	Hiroshi, Mikitani
Natura:	Articolo
Lingua:	English
Soggetti:	Chief executive officers. Management styles. Strategic management. Electronic commerce. Retailing industry. Customer relations. Business models.