Rakuten's CEO on humanizing e-commerce.

Détails bibliographiques
Publié dans:	Harvard Business Review V. 91, 1-12 (2013).
Auteur principal:	Hiroshi, Mikitani
Format:	Article
Langue:	English
Sujets:	Chief executive officers. Management styles. Strategic management. Electronic commerce. Retailing industry. Customer relations. Business models.