Slika omota

Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution.

Bibliografski detalji
Izdano u:Journal of marketing research V. 50, 1,3-6 (2013).
Glavni autor: Ferraro, Rosellina
Format: Članak
Jezik:engleski
Teme:
Consumer attitudes.
User behavior.
Brand equity.