Advertising in a competitive market The role of product standards, a customer learning, and switching costs.

Advertising in a competitive market The role of product standards, a customer learning, and switching costs.

Chi tiết về thư mục
Xuất bản năm:Journal of marketing research V. 50, 1,3-6 (2013).
Tác giả chính: Anderson, Eric T.
Định dạng: Bài viết
Ngôn ngữ:English
Những chủ đề:
Market segments.
Retail stores.
Retail sales.
Advertising.