Anderson, E. T. Advertising in a competitive market: The role of product standards, a customer learning, and switching costs. Journal of marketing research.
Chicago Style (17th ed.) CitationAnderson, Eric T. "Advertising in a Competitive Market: The Role of Product Standards, a Customer Learning, and Switching Costs." Journal of Marketing Research .
MLA (9th ed.) CitationAnderson, Eric T. "Advertising in a Competitive Market: The Role of Product Standards, a Customer Learning, and Switching Costs." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.