Anderson, E. T. Advertising in a competitive market: The role of product standards, a customer learning, and switching costs. Journal of marketing research.
Chicago-viite (17. p.)Anderson, Eric T. "Advertising in a Competitive Market: The Role of Product Standards, a Customer Learning, and Switching Costs." Journal of Marketing Research .
MLA-viite (9. p.)Anderson, Eric T. "Advertising in a Competitive Market: The Role of Product Standards, a Customer Learning, and Switching Costs." Journal of Marketing Research, .
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