Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing research V. 50, 1,3,4,6 (2013).
मुख्य लेखक: Hui, Sam K.
स्वरूप: लेख
भाषा:English
विषय: