Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.
| Argitaratua izan da: | Journal of marketing research V. 50, 1,3,4,6 (2013). |
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| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |