Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.

Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.

מידע ביבליוגרפי
הוצא לאור ב:Journal of marketing research V. 50, 1,3,4,6 (2013).
מחבר ראשי: Hui, Sam K.
פורמט: Article
שפה:English
נושאים:
Consumer behavior.
Tracking control systems.
Market research.
Retail stores.