Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.
| Izdano u: | Journal of marketing research V. 50, 1,3,4,6 (2013). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |
| Izdano u: | Journal of marketing research V. 50, 1,3,4,6 (2013). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |