Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.

Deconstructing the "first moment of truth" Understanding unplanned consideration and purchase conversion using in-store video tracking.

Bibliografski detalji
Izdano u:Journal of marketing research V. 50, 1,3,4,6 (2013).
Glavni autor: Hui, Sam K.
Format: Članak
Jezik:English
Teme:
Consumer behavior.
Tracking control systems.
Market research.
Retail stores.