APA (7th ed.) Citation

Hui, S. K. Deconstructing the "first moment of truth": Understanding unplanned consideration and purchase conversion using in-store video tracking. Journal of marketing research.

Chicago Style (17th ed.) Citation

Hui, Sam K. "Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-store Video Tracking." Journal of Marketing Research .

MLA (9th ed.) Citation

Hui, Sam K. "Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-store Video Tracking." Journal of Marketing Research, .