Hui, S. K. Deconstructing the "first moment of truth": Understanding unplanned consideration and purchase conversion using in-store video tracking. Journal of marketing research.
Citace podle Chicago (17th ed.)Hui, Sam K. "Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-store Video Tracking." Journal of Marketing Research .
Citace podle MLA (9th ed.)Hui, Sam K. "Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-store Video Tracking." Journal of Marketing Research, .
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