The role of interior design in effective restaurant branding

The role of interior design in effective restaurant branding

ABSTRACT One of the characteristics of a strong brand is the consistency between its brand identity, or how a firm wants its brand to be perceived by its customers, and its brand image, or how customers perceive the brand. The purpose of this study was to evaluate the consistency between Bugsy?s Bar...

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Bibliographic Details
Main Author: Mariano, Francis Miguel B. (Author)
Other Authors: Mayo, Adelaida Villaraza (adviser..)
Format: Thesis
Language:English
Subjects:
Restaurants > Decoration > Philippines.
Branding (Marketing) > Philippines.