Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Bibliografiska uppgifter
I publikationen:Journal of the academy of marketing science V. 40, 2 (2012).
Huvudupphovsman: Cavusgil, S.T
Materialtyp: Artikel
Språk:English
Ämnen:
Marketing.
Competitive advantage.
Multinational corporations.