Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Opis bibliograficzny
Wydane w:Journal of the academy of marketing science V. 40, 2 (2012).
1. autor: Cavusgil, S.T
Format: Artykuł
Język:English
Hasła przedmiotowe:
Marketing.
Competitive advantage.
Multinational corporations.