Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Dettagli Bibliografici
Pubblicato in:Journal of the academy of marketing science V. 40, 2 (2012).
Autore principale: Cavusgil, S.T
Natura: Articolo
Lingua:English
Soggetti:
Marketing.
Competitive advantage.
Multinational corporations.