Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Detalles Bibliográficos
Publicado en:Journal of the academy of marketing science V. 40, 2 (2012).
Autor principal: Cavusgil, S.T
Formato: Artículo
Lenguaje:English
Materias:
Marketing.
Competitive advantage.
Multinational corporations.