Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Bibliographische Detailangaben
Veröffentlicht in:Journal of the academy of marketing science V. 40, 2 (2012).
1. Verfasser: Cavusgil, S.T
Format: Artikel
Sprache:English
Schlagworte:
Marketing.
Competitive advantage.
Multinational corporations.