Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Bibliographic Details
Published in:Journal of the academy of marketing science V. 40, 2 (2012).
Main Author: Cavusgil, S.T
Format: Article
Language:English
Subjects:
Marketing.
Competitive advantage.
Multinational corporations.