Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Bibliografische gegevens
Gepubliceerd in:Journal of the academy of marketing science V. 40, 2 (2012).
Hoofdauteur: Cavusgil, S.T
Formaat: Artikel
Taal:English
Onderwerpen:
Marketing.
Competitive advantage.
Multinational corporations.