The regional and global competitiveness of multinational firms.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of the academy of marketing science V. 40, 2 (2012).
Prif Awdur:	Rugman, A.M
Fformat:	Erthygl
Iaith:	English
Pynciau:	Multinational corporations. Market strategy. Competitive advantage.