Ensuring international competitiveness A configurative approach to foreign marketing subsidiaries.
Published in: | Journal of the academy of marketing science V. 40, 2 (2012). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |
Published in: | Journal of the academy of marketing science V. 40, 2 (2012). |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: |