The effect of familiarity with the response category labels on item response to Likert scales.

The effect of familiarity with the response category labels on item response to Likert scales.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 40, 1,2 (2013).
Autor principal: Weijters, Bert
Formato: Artigo
Idioma:English
Assuntos:
Likert scale.
Social research.
Labeling.