The effect of familiarity with the response category labels on item response to Likert scales.

The effect of familiarity with the response category labels on item response to Likert scales.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 40, 1,2 (2013).
Autor principal: Weijters, Bert
Formato: Artículo
Lenguaje:English
Materias:
Likert scale.
Social research.
Labeling.