Ad critique how to deconstruct ads in order to build better advertising

Ad critique how to deconstruct ads in order to build better advertising

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Détails bibliographiques
Auteur principal: Tag, Nancy R. (Auteur)
Format: Livre
Langue:English
Publié: Thousand Oaks, California SAGE c2012.
Sujets:
Advertising > Evaluation.
Advertising.
Criticism.