Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Customer-centric leadership how to manage strategic customers as assets in B2B markets.

書目詳細資料
發表在:California management review V. 55, 3 (2013).
主要作者: Senn, Christoph
格式: Article
語言:English
主題:
Business to business commerce.
Customer relationship management.
Value added.
Asset management.