Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Opis bibliograficzny
Wydane w:California management review V. 55, 3 (2013).
1. autor: Senn, Christoph
Format: Artykuł
Język:English
Hasła przedmiotowe:
Business to business commerce.
Customer relationship management.
Value added.
Asset management.