Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Dettagli Bibliografici
Pubblicato in:California management review V. 55, 3 (2013).
Autore principale: Senn, Christoph
Natura: Articolo
Lingua:English
Soggetti:
Business to business commerce.
Customer relationship management.
Value added.
Asset management.