Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Bibliografski detalji
Izdano u:California management review V. 55, 3 (2013).
Glavni autor: Senn, Christoph
Format: Članak
Jezik:English
Teme:
Business to business commerce.
Customer relationship management.
Value added.
Asset management.