Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Sonraí bibleagrafaíochta
Foilsithe in:California management review V. 55, 3 (2013).
Príomhchruthaitheoir: Senn, Christoph
Formáid: Alt
Teanga:English
Ábhair:
Business to business commerce.
Customer relationship management.
Value added.
Asset management.