Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Bibliografiset tiedot
Julkaisussa:California management review V. 55, 3 (2013).
Päätekijä: Senn, Christoph
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Business to business commerce.
Customer relationship management.
Value added.
Asset management.