Customer-centric leadership how to manage strategic customers as assets in B2B markets.

Detalles Bibliográficos
Publicado en:	California management review V. 55, 3 (2013).
Autor principal:	Senn, Christoph
Formato:	Artículo
Lenguaje:	English
Materias:	Business to business commerce. Customer relationship management. Value added. Asset management.