Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Xehetasun bibliografikoak
Egile nagusia: Clow, Kenneth E.
Beste egile batzuk: Baack, Donald
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston Prentice Hall c2012.
Edizioa:5th ed.
Gaiak:
Communication in marketing.
Advertising.