Integrated advertising, promotion, and marketing communications

Detalles Bibliográficos
Autor principal:	Clow, Kenneth E.
Otros Autores:	Baack, Donald
Formato:	Libro
Lenguaje:	English
Publicado:	Boston Prentice Hall c2012.
Edición:	5th ed.
Materias:	Communication in marketing. Advertising.