Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Manylion Llyfryddiaeth
Prif Awdur: Clow, Kenneth E.
Awduron Eraill: Baack, Donald
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston Prentice Hall c2012.
Rhifyn:5th ed.
Pynciau:
Communication in marketing.
Advertising.