Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Dades bibliogràfiques
Autor principal: Clow, Kenneth E.
Altres autors: Baack, Donald
Format: Llibre
Idioma:English
Publicat: Boston Prentice Hall c2012.
Edició:5th ed.
Matèries:
Communication in marketing.
Advertising.