(De)marketing to manage consumer quality inferences.

Détails bibliographiques
Publié dans:	Journal of marketing research V. 50, 1,3 (2013).
Auteur principal:	Miklos-Thal, Jeanine
Format:	Article
Langue:	English
Sujets:	Demarketing. Observational learning. Quality inference. New product adoption. Analytical modeling.