(De)marketing to manage consumer quality inferences.

Detalles Bibliográficos
Publicado en:	Journal of marketing research V. 50, 1,3 (2013).
Autor principal:	Miklos-Thal, Jeanine
Formato:	Artículo
Lenguaje:	English
Materias:	Demarketing. Observational learning. Quality inference. New product adoption. Analytical modeling.