(De)marketing to manage consumer quality inferences.

Dades bibliogràfiques
Publicat a:	Journal of marketing research V. 50, 1,3 (2013).
Autor principal:	Miklos-Thal, Jeanine
Format:	Article
Idioma:	English
Matèries:	Demarketing. Observational learning. Quality inference. New product adoption. Analytical modeling.