Agile marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...

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Detalles Bibliográficos

Autor principal:	Accardi-Petersen, Michelle
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electronic Resource
Lenguaje:	English
Publicado:	[United States], New York Apress c2011.
Materias:	Marketing > United States. Business enterprises > Marketing. Electronic books.
Acceso en línea:	Available for University of the Philippines Diliman via SpringerLink. Click here to access