Agile marketing
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...
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| Format: | Electronic Resource |
| Langue: | English |
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[United States], New York
Apress
c2011.
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| Accès en ligne: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |