Agile marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Accardi-Petersen, Michelle
مؤلف مشترك: SpringerLink (Online service)
التنسيق: Electronic Resource
اللغة:English
منشور في: [United States], New York Apress c2011.
الموضوعات:
الوصول للمادة أونلاين:Available for University of the Philippines Diliman via SpringerLink. Click here to access