Agile marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...

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Bibliographic Details

Main Author:	Accardi-Petersen, Michelle
Corporate Author:	SpringerLink (Online service)
Format:	Electronic Resource
Language:	English
Published:	[United States], New York Apress c2011.
Subjects:	Marketing > United States. Business enterprises > Marketing. Electronic books.
Online Access:	Available for University of the Philippines Diliman via SpringerLink. Click here to access