Agile marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...

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Xehetasun bibliografikoak
Egile nagusia: Accardi-Petersen, Michelle
Erakunde egilea: SpringerLink (Online service)
Formatua: Electronic Resource
Hizkuntza:English
Argitaratua: [United States], New York Apress c2011.
Gaiak:
Sarrera elektronikoa:Available for University of the Philippines Diliman via SpringerLink. Click here to access