Agile marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	Accardi-Petersen, Michelle
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Electronic Resource
Γλώσσα:	English
Έκδοση:	[United States], New York Apress c2011.
Θέματα:	Marketing > United States. Business enterprises > Marketing. Electronic books.
Διαθέσιμο Online:	Available for University of the Philippines Diliman via SpringerLink. Click here to access