Agile marketing

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this boo...

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Detalhes bibliográficos

Autor principal:	Accardi-Petersen, Michelle
Autor Corporativo:	SpringerLink (Online service)
Formato:	Electronic Resource
Idioma:	English
Publicado em:	[United States], New York Apress c2011.
Assuntos:	Marketing > United States. Business enterprises > Marketing. Electronic books.
Acesso em linha:	Available for University of the Philippines Diliman via SpringerLink. Click here to access