Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets.

Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets.

Bibliographic Details
Published in:Journal of marketing research V. 50, 1,3 (2013).
Main Author: Luo, Anita
Format: Article
Language:English
Subjects:
Buyer-seller relationship strength.
Return on marketing investment.
Hidden Markov model.
Bayesian business to business.