APA (7th ed.) Citation

Goodman, J. K. Having versus consuming: Failure to estimate usage frequency makes consumers prefer multifeature products. Journal of marketing research.

Chicago Style (17th ed.) Citation

Goodman, Joseph K. "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products." Journal of Marketing Research .

MLA (9th ed.) Citation

Goodman, Joseph K. "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.