Having versus consuming failure to estimate usage frequency makes consumers prefer multifeature products.

Having versus consuming failure to estimate usage frequency makes consumers prefer multifeature products.

Bibliographic Details
Published in:Journal of marketing research V. 50, 1,3 (2013).
Main Author: Goodman, Joseph K.
Format: Article
Language:English
Subjects:
Usage estimation.
Product features.
Multifunctional products.
Product choice.